Fictitious V-Day Party
February 2007 • filed under: design, marketing, print

Cover
The task: design and print a creative invitation based on the following situation:
- Strictly a “red tie” event – dress to impress (no tux)
- Cocktails and hors d’oeurves
- Technically a Valentine’s Day party
- More of a sarcastic party (for singles)
- High budget
- Rock / New Age music
The People
- 100 people invited
- 25-45 years old
- They like to drink
- No cash bar – Everything is provided
- Diverse group of people
The Location
- The Alley, Rochester, NY
- Two stories, open, warehouse
- 3 bars
- Sophisticated and not stuffy
- Dark lighting