Fictitious V-Day Party

The task: design and print a creative invitation based on the following situation:

• Strictly a “red tie” event – dress to impress (no tux)
• Cocktails and hors d’oeurves
• Technically a Valentine’s Day party
• More of a sarcastic party (for singles)
• High budget
• Rock / New Age music

The People

• 100 people invited
• 25-45 years old
• They like to drink
• No cash bar – Everything is provided
• Diverse group of people

The Location

• The Alley, Rochester, NY
• Two stories, open, warehouse
• 3 bars
• Sophisticated and not stuffy
• Dark lighting