Fictitious V-Day Party

February 2007 • filed under: , ,
Valentines Day Invitation, Cover

Cover

The task: design and print a creative invitation based on the following situation:

  • Strictly a “red tie” event – dress to impress (no tux)
  • Cocktails and hors d’oeurves
  • Technically a Valentine’s Day party
  • More of a sarcastic party (for singles)
  • High budget
  • Rock / New Age music

The People

  • 100 people invited
  • 25-45 years old
  • They like to drink
  • No cash bar – Everything is provided
  • Diverse group of people

The Location

  • The Alley, Rochester, NY
  • Two stories, open, warehouse
  • 3 bars
  • Sophisticated and not stuffy
  • Dark lighting