Gamecard – Inside, Unfolded
The game was revamped from the previous year, so the game play was different. As it turned out, some elements turned out to be a bit cumbersome.
The game used QR codes as the way to track people playing the game. There were ‘missions’ players had to complete to receive points. For example, the top right mission in this image requires you to introduce yourself to three other players and exchange stickers. This creates a connection between the players that we were able to process with software.
Another element of the marketing campaign was twitter integration. From the start of the teaser campaign, we pushed people to both twitter and the meetu website to get updated information on the game. We used the social media tool to get people to tweet their favorite e pairs by taking a picture of them, further spreading our reach.