April 2009 • filed under: , , , ,
meetü - Science + Technology

Science + Technology

A simple design assignment soon turned into a full blown marketing campaign. Once our minds started thinking of what we could do with the concept, we went wild with it.

As part of a teaser campaign to spread around campus, we created over 70 “pair” posters like the one seen on the right to build some hype and generate interest in the game.

We chose pairs from a variety of categories, this one specifically from two of the most common types of majors at RIT. The goal was to find at least one touch point on every student on campus.

To view all of the pairs, click here to view the PDF: meetü posters