We wanted to make an impression. A big one. We needed something to couple with hundreds of posters appearing around campus over night. Solution: a wall mural.
We pulled some strings with our contacts and got a prime spot on the library wall; the outside of a building where no one else was allowed to tape posters. If we couldn’t get the attention of the students roaming around campus now, then we never had a chance.
Each tile on the mural contained a unique e pair, so this was used as the “home base” of the campaign. A place for people to gather and see all the combinations they didn’t see in other parts of campus.
To our surprise, the mural stayed up until the day of the festival.