“Bird Flare” iPhone Wallpaper
I also generated a handful of mobile phone wallpapers for the QR code campaign we ran. 35th anniversary posters were handed out with contest instructions on the back on how to enter.
Fans were asked to take a picture of the QR code on the back, which led them to a mobile site where they could fill out a small form to be entered into winning one of four items: a team-autographed jersey, an autographed hockey stick, 4 tickets to a Rangers/Caps game, and two tickets to a Penguins/Caps game.
The whole package of mobile and desktop wallpapers can be found at the Free Washington Capitals Wallpapers page on the Global Thinking site.