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Hip, single, new age people at a sarcastic Valentine's Day party with free drinks? There something to take advantage of here..

My solution: Half of Valentine's Day is about chocolate. And half of the reason these people would go to this party is the open bar. So, combine the two.

The card is die-cut in the shape of a Hershey's kiss, and the reader's eyes stay at the bottom of the card to finish reading the tag line, "A life without love, is better lived with alcohol."

It only seemed natural to use a rich brown and variants of pink to really solidify the Valentine's Day component. The card was printed on a textured, off-white, 60 lb. stock to soften the piercing white you see on the digital version and to reflect that dark and sophisticated atmosphere at The Alley.

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The back is nothing to gasp about, but every inch is important.

The experience would feel a bit cheaper if the back of the card was colorless; especially with some of the variation that can occur during folding and finishing.

Feb, 1 2007