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Next came t-shirt designs. I utilized a blueprint style font face to reflect the custom fabrication his company provides. Not only are the parts he's building custom add-ons, but he is a certified welder and has many custom builds of roll cages for dragsters and suspension lowering conversions.
While he works on jobs, his primary business (and what he wanted to push further) is motorcycle parts, so I integrated the motorcycle logo into this shirt.
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The nice thing about the logo was its easy of integrating the company name and other text elements.
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I built him a pretty simple site, which was done during the summer after my second year in college. Since most of his parts are designed for a Yamaha R6, I used the bike's profile and details as inspiration for the design. I used very similar colors that the R6 comes in and a metal mesh because the production parts are all exhaust pieces.
It consisted of about seven pages and the only real web-savvy thing I did was implement Lightbox for looking at pictures and a small flash image scrolling bar. What it did do for me though was give me a great understanding of a web workflow from start to finish.
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The parts page is small on content, but I tried to utilize large images and work with the white space (or in this case, black) to present it in the most appealing way.
For each part, Dustin and I went out and filmed him riding so visitors could hear the distinct sounds of each exhaust part. The videos can be found here:
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Finally, he wanted a business card he could give out to potential clients and customers. Keeping as much as I could integrated with the website and other elements of the business, this is what I came up with.
Looking back, the text of the card is completely too busy. Too many sizes and mixtures of caps, no caps, and small caps. If I had a chance to redo this, I most certainly would.
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